Knowing our Customers
We are committed to embedding equality and diversity in everything we do to ensure everyone is treated fairly and equally and that everyone has the opportunity to access our services.
To ensure that we can fulfil this commitment we carried out an extensive customer profiling exercise over the past twelve months which has seen us successfully collect profiling information on 91.2% of our customers. A summary of that information can be found below:
| Equality Strand | Category | Number | % |
| Gender | Female Male |
6419 4069 |
61.2 38.8 |
| Race | White British BME Prefer not to say |
9932 210 293 |
95.2 2.0 2.8 |
| Disability | Physical Other |
2949 2409 5358 |
26.0 21.2 47.2 |
| Age | 16-24 25-44 45-65 65+ |
544 3380 4523 3991 |
4.4 27.2 36.4 32.0 |
| Sexual Orientation | Heterosexual Lesbian/Gay/Bisexual Prefer not to say |
8389 88 1603 |
83.2 0.9 15.9 |
| Religion/belief |
Christian |
7604 1114 236 1122 |
75.5 11.0 2.4 11.1 |
What happens next?
We’ll use this information to evaluate and tailor our services to meet the needs of our communities, such as providing more money for aids and adaptations to assist our disabled customers or planning ahead to meet the needs of our older customers.
In 09/10 we promise to continue to learn more about our communities and aim to complete the process for every single customer. If you receive a form please help us to help you by completing your form.
Want to know more? Call our Equality and Diversity Manager on 0300 365 1111.
